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Privacy Policy

Last updated: 4 October 2026

Who we are

Shwop is a meal-planning web app, operated by Shwop and available at shwop.uk, that helps you choose recipes, plan your week and build one shopping list. This policy explains what information we collect, why we collect it and the choices you have. By using Shwop, you agree to this policy.

What we collect

  • Account details: your name (optional), email address and password, or your Google account details if you sign in with Google.
  • Your content: the recipes you add, the meals you plan and the shopping lists you generate.
  • Preferences: dietary preferences, servings defaults, foods you exclude and your preferred supermarket, if you set them.
  • Subscription data: your plan status, handled by our payment provider, Stripe. We never see or store your full card details.
  • Usage data: simple, privacy-conscious product analytics, such as when you create your first plan or return in week two. This never includes the contents of your recipes.

Google sign-in data

When you choose "Continue with Google", our application accesses a limited set of Google user data: your Google account name, email address and profile picture. We request no other Google permissions and we never read anything else in your Google account.

How we use it: we use this data solely to create and identify your Shwop account and to keep you signed in. It is used only to provide and improve Shwop's functionality.

How we share it: your name, email address and profile picture are stored by Supabase, which hosts our authentication and database. We do not sell your Google user data, we do not share it with data brokers or information resellers, and we do not transfer it to third parties for any purpose other than providing and improving the service.

What we never do: we do not use Google user data for advertising, for targeted, personalised or retargeted ads, for determining credit-worthiness, for lending purposes, or to train machine-learning or artificial-intelligence models.

Protection: Google user data is encrypted in transit and at rest, and access is restricted to what is needed to run the service. You can revoke Shwop's access at any time from your Google account security settings, and you may ask us to delete your data at any time (see "Data retention" below).

How we use your information

We use your information to:

  • Run your account and keep it secure;
  • Store your recipes, plans and shopping lists;
  • Manage your subscription and any free or referral credit;
  • Understand how the product is used so we can make it better;
  • Send essential emails, such as password resets and sign-in links.

We do not sell your personal information, and we do not use it for third-party advertising.

Who we share data with

We keep your data with a small number of trusted service providers, each of which processes data only on our behalf:

  • Supabase: hosting our app, database and authentication;
  • Stripe: processing subscription payments;
  • Google (Firebase / Cloud): delivering sign-in with Google.

We may also share information where the law requires it, or to protect our rights.

Recipe URLs

When you import a recipe from a URL, we fetch the public page from that website to extract the recipe details. The website sees the request but does not learn who you are.

Cookies and local storage

Shwop uses essential cookies and browser storage to keep you signed in and remember your preferences, such as your selected dates. We use no advertising or tracking cookies.

Data retention and deletion

We keep your account data for as long as your account is open, consistent with the purposes set out in this policy, unless a longer retention period is required or permitted by law. If you delete your account, we delete your personal data, including any Google user data, within 30 days, unless we must keep it for legal or accounting reasons.

You may also request deletion of your data at any time by emailing us at the address below, and you can revoke Shwop's access to your Google account from your Google account security settings.

Your rights

You have the right to access, correct, export or delete your personal information, and to object to or restrict how we use it. To exercise any of these rights, email us at the address below. You also have the right to complain to the Information Commissioner's Office (ICO) if you are in the UK.

Security

Your data is stored securely, encrypted in transit, with access limited to what is needed to run the service. No system is perfectly secure, but we take protecting your data seriously.

Children

Shwop is not intended for children under 13, and we do not knowingly collect their data.

Changes to this policy

We may update this policy from time to time. We will change the date above when we do, and let you know in the app if a change is significant.

Contact

Questions about this policy or your data? Email hello@shwop.uk.

See also our Terms of Service.